Custom Web Design

a bespoke  digital presence that feels sincere, refined, and ready to be shared.
PACKAGES | INVESTMENT | timeframe

Essence

one-page website 

A refined one-page designed to communicate your brand and offerings clearly within a single, cohesive structure.

Well suited for founders and brands who prefer clarity, simplicity and ease without unnecessary complexity.


Investment 

Starting from 900 €

design timeline 

Approximately 7-14 days

Structure

3-6 page website 

A considered multi-page website designed to give shape to your brand, story, and offerings with clarity and coherence.

Well suited for founders and brands who want space to express their work thoughtfully - with balance, structure, and intention.


investment 

Starting from 2600 €

design timeline 

Approximately 3-5 weeks

Étendue

7+ page website 

An expanded website experience for brands that require greater depth, content, and a more layered structure.

Well suited for founders and established brands seeking a comprehensive digital presence that allows their work to unfold fully.


Investment 

Starting from 3800 €

Design timeline 

Confirmed individually based on scope

*Each project is approached with care and intention. Timelines reflect the depth of the work and the collaborative nature of the process.

Our Process

clarity & direction

We start with a strategy call to clarify your vision, positioning, and intentions for the website. This phase focuses on structure, purpose, and alignment — ensuring the foundation is clear before any design decisions are made.

Design & Structure

Here, visual direction, layout, and hierarchy take shape. The focus is on clarity, balance, and cohesion — creating a structure that feels intuitive while allowing your brand’s essence to come through naturally.

Build & Refine

Your website is built in Squarespace 7.1 with care and attention to detail. Refinement happens intentionally, ensuring the design translates seamlessly across devices and feels considered at every touchpoint.

launch with confidence

Before launch, final details are reviewed and refined. You’ll receive guidance, training, and handover so you feel confident managing your site — and ready to share it with ease.

service details
  • Each custom website is designed and built with care, intention, and attention to detail.

    Inclusions vary slightly by package, but every website design includes:

    • Custom website design and build on Squarespace 7.1

    • Strategic guidance on structure, layout, and positioning.

    • SEO basics and best practices

    • One strategy call at the beginning of the project

    • One round revisions

    • Lauch support

    • Training and handover, so you feel confident managing your site

    Copywriting is guided throughout the process to ensure alignment between content and visual direction.

  • To ensure clarity and transparency, the following are not included in the project investment unless agreed separately:

    • Squarespace subscription fees

    • Domain registration or domain-related costs

    • Fees for third-party plug-ins, tools, or services

    • Custom copywriting

    • Photography, illustration, or advanced graphic design

    • Ongoing maintenance or updates after project completion

    However, I am happy to guide and assist with setup and selection of suitable plans, subscriptions, and domain configuration as part of the project.

    Additional services and add-ons can be discussed once alignment is confirmed.

  • Each project is scoped individually to reflect the depth and structure of the work.

    The investment covers design, strategy, and implementation - not hours worked. This allows the process to remain focused on quality, clarity, and thoughtful outcomes.

    Any work requested beyond the agreed scope will be discussed and confirmed separately before proceeding.

  • Design timelines are estimates and reflect the collaborative nature of the process.

    • Essence (one-page website): approximately 7-14 days

    • Structure (3-6 page website): approximately 3-5 weeks

    • Étendue (7+ page website): confirmed individually based on scope

    Timelines may vary slightly on responsiveness, content readingness, and project complexity.

  • Website projects are collaborative by nature.

    Clear communication, timely feedback, and aligned expectations help ensure the process remains smooth and intentional from start to launch.

    Guidance and direction are provided throughout, with space for thoughtful refinement rather than rushed decisions.

  • Due to the custom and time-intensive nature of website design, all projects are non-refundable once work has begun.

    If a project is cancelled before the design phase starts, any payments made beyond the initial consultation may be reviewed on a case-by-case basis.

    This policy exists to respect the time, preparation, and creative direction invested in each collaboration.

the founder's note

I work as a strategic partner, creative director, and designer — guiding each project from clarity and positioning through design, build, and launch. While Sincère is led by me, I collaborate with trusted specialists when a project calls for additional expertise. Each website remains cohesive, intentional, and personally guided throughout the process.

words from clients


Warm thanks to Sincere Consulting and Kristi for the excellent work on my customized Canva Collection. I was in a situation where my Instagram content had become inconsistent and the red thread in my content creation was lost. Sincere carefully mapped out my wishes and style at the beginning and, based on that, designed an insightful visual identity for my Canva templates, which I will be using on Instagram going forward.”

— katariina markkula, finland


Working with Kristi has been an exceptionally smooth experience from the very beginning. The communication has been clear, open, and effortless, creating a strong sense of trust throughout the entire process. Kristi puts her whole heart into her work and it shows in everything she does. Her professionalism combined with a deeply human approach makes her someone I wholeheartedly recommend.”

— pia airaskorpi, france


Kristi is professional, creative, proactive, and diligent. She consistently went above and beyond—she consistently anticipated needs I didn’t yet know I had and worked to meet them before I thought to ask. She quickly made herself invaluable, strengthening both my media strategy and my website. Every time we talk, I’m reminded of her past as a competitive athlete. Her focus, discipline, and stamina show up in everything she does.”

— julia belluz, canada
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project inquire

Apply for Custom Website Design

Website design projects are accepted on a limited basis. This short application helps ensure alignment - in vision, timing, and expectations before moving forward.

Please fill the application bellow. All information provided is held in strict confidence.