where strategy meets visual expressionBrand Design & Creative Direction
For founders and brands ready to define how they show up in the world, Sincére offers creative direction and brand identity design rooted in clarity, intention, and authenticity.
These collaborations go beyond visual aesthetics. Together we refine positioning, establish a cohesive visual language, and create the foundations that allow your brand to communicate with confidence across every touchpoint.
PACKAGES | INVESTMENT | timeframe
Brand Audit & Strategic Direction
A focused brand analysis designed to clarify where your brand currently stands and where it should evolve next. This service is ideal for founders who need clarity before investing in a full identity design. Through a structured audit and strategy session, we review your current brand presence and define recommendations for positioning, visual direction, and communication.
what’s includedBrand audit and analysis
Strategic positioning recommendations
Visual direction guidance
90-minute strategy call
Written summary and next-step recommentions.
Investment 850 €
timeline Approximately 7-14 days
Creative Direction
Creative direction establishes the visual and conceptual framework that will guide how your brand communicates.
Ideal for brands who already have elements of a visual identity but need a cohesive direction that aligns with their positioning and future growth.
what’s includedBrand audit and analysis
Creative direction concept development
Three visual identity concepts
Collaborative refinement process
Colour palette and typography recommendations
Visual Identity guidelines document
Written summary and next-step recommendations.
Investment 2400 - 3200 €
timeline Approximately 3-4 weeks
Brand Identity Design
A comprehensive brand identity designed to translate your vision into a cohesive and recognisable visual language.
Building on strategic insight and creative direction, this collaboration developed the core elements that define how your brand appears across every platform and touchpoint.
what’s includedBrand audit and analysis
Creative direction concept development
Three visual identity concepts
Logo design
Colour palette and typography suite
Brand imagery direction
Social media template suite
Custom presentation / pitch deck / Media Kit templates
Comprehensive brand guidelines
Investment 4800 - 6500 €
timeline Approximately 6-8 weeks
The Design Process
discovery & brand insightWe begin with a structured discovery phase to understand your brand, your audience, and your ambitions. Through conversation and analysis, we identify the key themes that inform the direction of the project.
creative directionBased on insights, we develop several visual directions that explore how your brand could evolve. These concepts establish the tone, aesthetic language, and emotional atmosphere that will guide the identity.
design & RefinementOnce a direction is selected, we refine and develop the identity system. Through collaborative feedback, we shape the final logo, visual language, and supporting elements.
documentation & implementationThe final stage focuses on clarity and usability. Your brand guidelines are documented, ensuring that your visual identity can be applied consistently across future communications.
service details-
Design timelines are estimates and reflect the collaborative nature of the process.
Timelines may vary slightly on responsiveness, content readingness, and project complexity.
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All collaborations are structured and intentional. Each project includes scheduled review stages to ensure alignment and thoughtful feedback throughout the process.
Guidance and direction are provided throughout, with space for thoughtful refinement rather than rushed decisions.
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Due to the time and preparation involved in strategic creative work, deposits are non-refundable once the projects has commenced. Full terms are outlined in the project agreement prior to engagement.
This policy exists to respect the time, and preparation invested in each collaboration.
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Brand identity design focuses on visual language and direction. Website design, marketing campaigns, and ongoing brand management are separate services that may be commissioned seperatley.
the founder's noteI approach my work as more than a transaction. Every collaboration begins with understanding the people, ideas, and ambitions behind the brand. As a strategic partner, creative director, and designer, I guide each project personally from insight through design. When meaningful to the work, I welcome the opportunity to meet clients in person and collaborate more closely.
Because of this level of involvement, Sincére intentionally takes a limited number of projects each season to ensure every collaboration receives the attention and care it deserves.
words from clients“
Warm thanks to Sincere Consulting and Kristi for the excellent work on my customized Canva Collection. I was in a situation where my Instagram content had become inconsistent and the red thread in my content creation was lost. Sincere carefully mapped out my wishes and style at the beginning and, based on that, designed an insightful visual identity for my Canva templates, which I will be using on Instagram going forward.”
— katariina markkula, finland“
Working with Kristi has been an exceptionally smooth experience from the very beginning. The communication has been clear, open, and effortless, creating a strong sense of trust throughout the entire process. Kristi puts her whole heart into her work and it shows in everything she does. Her professionalism combined with a deeply human approach makes her someone I wholeheartedly recommend.”
— pia airaskorpi, france“
Kristi is professional, creative, proactive, and diligent. She consistently went above and beyond—she consistently anticipated needs I didn’t yet know I had and worked to meet them before I thought to ask. She quickly made herself invaluable, strengthening both my media strategy and my website. Every time we talk, I’m reminded of her past as a competitive athlete. Her focus, discipline, and stamina show up in everything she does.”
— julia belluz, canadatrusted by
Project inquiryWork with Sincère
Design collaborations begin through referral or project inquiry. Because each project is guided and developed personally, Sincère accepts a limited number of clients each quarter. This short inquire helps ensure alignment in vision, timing, and expectations before moving forward.
Please fill the application bellow. All information provided is held in strict confidence.