where strategy meets visual expression

Brand Design & Creative Direction

For founders and brands ready to define how they show up in the world, Sincére offers creative direction and brand identity design rooted in clarity, intention, and authenticity.

These collaborations go beyond visual aesthetics. Together we refine positioning, establish a cohesive visual language, and create the foundations that allow your brand to communicate with confidence across every touchpoint.

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PACKAGES | INVESTMENT | timeframe


Brand Audit & Strategic Direction

A focused brand analysis designed to clarify where your brand currently stands and where it should evolve next. This service is ideal for founders who need clarity before investing in a full identity design. Through a structured audit and strategy session, we review your current brand presence and define recommendations for positioning, visual direction, and communication. 

what’s included

  • Brand audit and analysis

  • Strategic positioning recommendations

  • Visual direction guidance

  • 90-minute strategy call

  • Written summary and next-step recommentions.






Investment

850 € 

timeline

Approximately 7-14 days


Creative Direction


Creative direction establishes the visual and conceptual framework that will guide how your brand communicates.

Ideal for brands who already have elements of a visual identity but need a cohesive direction that aligns with their positioning and future growth.


what’s included

  • Brand audit and analysis

  • Creative direction concept development

  • Three visual identity concepts

  • Collaborative refinement process

  • Colour palette and typography recommendations

  • Visual Identity guidelines document

  • Written summary and next-step recommendations.



Investment

2400 - 3200 € 

timeline

Approximately 3-4 weeks


Brand Identity Design


A comprehensive brand identity designed to translate your vision into a cohesive and recognisable visual language.

Building on strategic insight and creative direction, this collaboration developed the core elements that define how your brand appears across every platform and touchpoint.

what’s included

  • Brand audit and analysis

  • Creative direction concept development

  • Three visual identity concepts

  • Logo design

  • Colour palette and typography suite

  • Brand imagery direction

  • Social media template suite

  • Custom presentation / pitch deck / Media Kit templates

  • Comprehensive brand guidelines


Investment

4800 - 6500 € 

timeline

Approximately 6-8 weeks

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The Design Process

discovery & brand insight

We begin with a structured discovery phase to understand your brand, your audience, and your ambitions. Through conversation and analysis, we identify the key themes that inform the direction of the project.

creative direction

Based on insights, we develop several visual directions that explore how your brand could evolve. These concepts establish the tone, aesthetic language, and emotional atmosphere that will guide the identity.

design & Refinement

Once a direction is selected, we refine and develop the identity system. Through collaborative feedback, we shape the final logo, visual language, and supporting elements. 

documentation & implementation

The final stage focuses on clarity and usability. Your brand guidelines are documented, ensuring that your visual identity can be applied consistently across future communications.

service details

  • Design timelines are estimates and reflect the collaborative nature of the process.

    Timelines may vary slightly on responsiveness, content readingness, and project complexity.

  • All collaborations are structured and intentional. Each project includes scheduled review stages to ensure alignment and thoughtful feedback throughout the process.

    Guidance and direction are provided throughout, with space for thoughtful refinement rather than rushed decisions.

  • Due to the time and preparation involved in strategic creative work, deposits are non-refundable once the projects has commenced. Full terms are outlined in the project agreement prior to engagement.

    This policy exists to respect the time, and preparation invested in each collaboration.

  • Brand identity design focuses on visual language and direction. Website design, marketing campaigns, and ongoing brand management are separate services that may be commissioned seperatley.

the founder's note

I approach my work as more than a transaction. Every collaboration begins with understanding the people, ideas, and ambitions behind the brand. As a strategic partner, creative director, and designer, I guide each project personally from insight through design. When meaningful to the work, I welcome the opportunity to meet clients in person and collaborate more closely.

Because of this level of involvement, Sincére intentionally takes a limited number of projects each season to ensure every collaboration receives the attention and care it deserves.

words from clients

“
Warm thanks to Sincere Consulting and Kristi for the excellent work on my customized Canva Collection. I was in a situation where my Instagram content had become inconsistent and the red thread in my content creation was lost. Sincere carefully mapped out my wishes and style at the beginning and, based on that, designed an insightful visual identity for my Canva templates, which I will be using on Instagram going forward.”

— katariina markkula, finland

“
Working with Kristi has been an exceptionally smooth experience from the very beginning. The communication has been clear, open, and effortless, creating a strong sense of trust throughout the entire process. Kristi puts her whole heart into her work and it shows in everything she does. Her professionalism combined with a deeply human approach makes her someone I wholeheartedly recommend.”

— pia airaskorpi, france

“
Kristi is professional, creative, proactive, and diligent. She consistently went above and beyond—she consistently anticipated needs I didn’t yet know I had and worked to meet them before I thought to ask. She quickly made herself invaluable, strengthening both my media strategy and my website. Every time we talk, I’m reminded of her past as a competitive athlete. Her focus, discipline, and stamina show up in everything she does.”

— julia belluz, canada
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Project inquiry

Work with Sincére

Design collaborations begin through referral or project inquiry. Because each project is guided and developed personally, Sincére accepts a limited number of clients each quarter. This short inquire helps ensure alignment in vision, timing, and expectations before moving forward.

Please fill the application bellow. All information provided is held in strict confidence.