I’ve always moved through the world of heightened sensitivity to beauty. As a child, I disappeared into art — into galleries, paintings, books, ballet, live instrumental music and figure skating. These worlds taught me to feel deeply, notice details others overlooked, and express myself intuitively. It wasn’t long before I recognised a natural talent for storytelling and design. It was a language I seemed to speak without being taught.

Growing up between the United States and Central Europe shaped my eye for aesthetics. It taught me how visuals communicate across language, how stories shift though culture, and how identity can be felt before it is spoken. My international background is an integral part of my creative DNA. My mother tongue is English, and I have always felt at home in international environments -collaborating with people from different backgrounds, perspectives, and worlds. Although I now live in Finland, my work extends across borders.

My aesthetic is rooted in Scandinavian minimalism, quiet luxury, intentional white space, thoughtful pacing, and statements that never need to shout. Inspiration follows me wherever I go: the elegance of Paris, the sunlit vibrance of Marbella, and the bold creative pulse of New York and LA. These influences shape my signature style: refined, emotional, modern, timeless.

Before founding Sincére, my career moved through the worlds of beauty, wellness, elite sports, and public-sector development — from cosmetology to sales management, to leading International Wellness Tourism at an Olympic Training centre to managing seven figure procurement and European Social Fund projects. Along the way I deepened this experience with a Master’s degree in International Business Administration, which strengthened the strategic clarity I now bring into every project I take.

It eventually became clear that my purpose was rooted both in my childhood and in the experiences that followed. The same attention to detail that once left me in awe — the way thoughtfully curated design could move me — kept resurfacing throughout my career. Whenever I worked on branding, service design, or visual identity, I slipped into a deep, uninterrupted flow. Hours disappeared and ideas aligned effortlessly.

Through reflection and my ikigai exploration, I finally understood why: creating wasn’t just something I enjoyed — it was work I was meant to dedicate myself to. It came to me naturally, almost instinctively. Sincére became the natural expression of the realisation — a labour of love.

Clients often tell me they’re obsessed with the visuals and describe me as the most beautiful soul to work with — talented, easygoing, deeply productive. I hold these words with gratitude because branding is intimate. It requires trust, intuition, and a genuine connection between the founder and the creative direction.

Today, I live in Finland surrounded by nature and stillness — a grounding environment that supports my creativity and work ethic. Movement is a part of my process; running, pilates and horseback riding are dear to me. Reading and art help me disappear into new worlds. This blend of silence, motion, and curiosity keeps my work alive, balanced and deeply inspired.

At my core, I believe every brand has a story worth expressing — and that when visuals carry the story with intention, they can move people long before words arrive.

Creating for me isn't a profession.

It is the way I serve.